Our Story
We are Experienced Channel Gurus, helping ambitious technology start ups succeed

The EMEA Channels team draw together over 25 years’ collective and collaborative experience of GTM strategy, channel building and high touch selling. Resulting from multiple conversations and experience with US, APAC and even vendors right here in Europe, we identified a gap in the market.

Our mission is to help organisations with ambitious EMEA growth plans to execute the right channel partner strategy first time, without the risk of expensive mistakes.

We know there are several organisations who offer such services, but we believe we are simply the best. EMEA Channels is unique since we provide both extensive channel expertise alongside true hunters who can help close complex solution sales side by side with carefully selected partners.

EMEA Channels people are all experienced and senior successful individuals who have worked consistently with channel partners in creating demand, educating on solution selling and driving partner activity. We absolutely understand that a partner program is not successful until a vendor sees pipeline growth and transacted revenue.

Sometimes the entry point will be different and perhaps not the obvious starting place. We never get blindsided when a different strategy is needed. EMEA Channels has all the creativity and contacts to promote our client’s products and services and ensure success. Our people are of course extremely well connected with the top EMEA partners but they also hold relationships with key end user decision makers including IT directors, CISO’s and C level execs.

Make EMEA Channels your team and ensure results. We have successfully built channels for many technologies – IT Security, Unified Communications, Data Centre, Networking and Storage.

Forget the elevator pitch, we are opening the right doors because we have all the keys. We can engage at the right level and get your product visible where it needs to be. We can then manage the sales cycle and produce highly successful outcomes for our clients. When our clients are ready for the next step EMEA Channels is also plugged into a network of legal, financial, PR and recruitment specialists.

What Our Clients Are Saying

“The EMEA Channels team are highly professional, smart and goal-oriented. Their extensive knowledge of the EMEA partner community enabled rapid reseller and distributor recruitment and enablement. They absolutely over achieved our expectations..”

​Rui Biscaia – CEO Watchful Software

+44 7888 911 881


17 King Street, Knutsford, WA16 6DW