How to Launch a Cyber Security Company in Europe
24th August 2017
Building a successful CHANNEL and PR strategy
For fast growing cyber security companies looking to expand into the European market, an effective CHANNEL and PR strategy is essential. The key to success is understanding how to develop a PR and distribution plan that maximises your ROI whilst taking into account local market conditions and opportunities.
This webinar is aimed at CMOs, Corporate Communications and PR professionals as well as VPs of Sales, International Channel & Alliances and Channel Directors charged with growing a successful European business for their cyber security products or services.
Join the webinar to find out:
- How to decide when and where to launch
- How to determine the correct route to market
- How to find and recruit the best local partners
- How to develop consistency of messaging whilst adapting to local culture?
- What criteria to use in choosing a local agency partner?
- What are the prerequisites to building a thought leadership position in Europe
Justine Cross – Co-Founder and Director
Justine is a seasoned EMEA channel veteran with over 25 years experience working with start ups. Justine has held Director roles at ShoreTel, Zultys and in recent times Watchful Software. Her passion is to work from a clean sheet of paper and build the out a successful partner community across EMEA.
Her market knowledge is across Unified Comms and Security – working with and alongside partners in over 80 countries.
Mike Baker – Co-Founder and Director
Seasoned C-Level Executive with over 30 years experience in the IT Industry. Mike has held EMEA Vice President and Director of Sales roles including positions at IBM, Softek, and Nlyte Software. He has extensive knowledge and contacts across EMEA, working with both channel partners and large enterprise clients. His market knowledge reaches across Security, Storage, Networking and Data Centre Infrastructure.
Dianne Canham – MD of eclat Marketing
Dianne founded éclat Marketing 19 years ago during the Dotcom boom of the late 1990’s with the original aim of helping technology companies that had established a strong presence in the US to launch into Europe. Her agency is now completely focused on helping disruptive cyber security companies to establish a thought leadership position in the UK market. In 2015 she also founded Code Red, a cyber security specialist global PR network that helps disruptive cyber security companies to build a global brand.